Future has released the official music video for “Build A Bitch,” a track from his latest album The Real Me. The video arrived on October 6, 2026, and was directed by Cole Bennett, founder of Lyrical Lemonade.
Shot in black and white, the visual shows Future wearing a welding mask and working with power tools as he builds an animatronic woman inside an industrial-looking room.
One of the most unusual details in the video is the use of parts from the Rock-afire Explosion, the animatronic band known for its performances at ShowBiz Pizza Place in the 1980s. The salvaged pieces were used to create the robot featured in the visual.
The video also carries a connection to the late Juice WRLD. In behind-the-scenes footage from the shoot, Future referenced the rapper before filming and said, “This is for Juice.”
“Build A Bitch” appears on The Real Me, which has already reached major chart milestones for Future. The album became his 12th No. 1 on the Billboard 200 and his 17th No. 1 on Billboard’s Top R&B/Hip-Hop Albums chart. The latter result put Future level with Drake and The Temptations for the most No. 1 albums in the chart’s history.
The release gives “Build A Bitch” a new visual identity while continuing the rollout around The Real Me, which was released earlier in 2026.
The official “Build A Bitch” music video is now available on YouTube.
