American rapper Gunna has released the official music video for his new single “pop it,” featuring tennis star Coco Gauff. The song and video arrived on October 9, 2026, ahead of his upcoming album Splurge.
Directed by Spike Jordan, the video features Gunna and Gauff in tennis-court scenes, alongside visuals of helicopter flights over California. It also includes appearances from Casper Bluff, Nechie and Dracc, artists associated with Gunna’s new imprint, SB THE LABEL.
“pop it” marks Gunna’s first solo single of 2026 and serves as the first release from Splurge, his forthcoming seventh studio album. The Atlanta rapper revealed the album title in a September interview with Forbes’ The Enterprise Zone, where he spoke about taking his music in a new direction.
Gunna described Splurge as a step towards a new level of his artistry. However, he has not confirmed a release date, saying he wants to finish the project when he feels it is ready.
The single also arrives as Gunna develops SB THE LABEL, which iHeartRadio reports is working in partnership with Atlantic Music Group. The video introduces viewers to artists connected to the imprint, including Casper Bluff, Nechie and Dracc.
Gunna has continued releasing collaborations in 2026, including “High Noon” with Shaboozey. “pop it” now brings the focus back to his solo music as he prepares for his next album.
The official “pop it” music video is available on Gunna’s YouTube channel, and the single is available on digital music platforms.
