Kylie Jenner made her Victoria’s Secret Fashion Show debut on Sunday, October 18, wearing a $50 million Fantasy Bra covered in thousands of diamonds. The appearance marked the return of one of the brand’s most famous runway designs after an eight-year break.
Held at Sony Pictures Studios in Culver City, California, the 2026 show featured Jenner in a sparkling diamond-and-gold creation designed in collaboration with luxury jewellery house Jacob & Co.
The piece features 4,410 natural diamonds, including a 75.54-carat Fancy Vivid yellow diamond at its centre. According to reports, the centre stone alone is valued at $22 million, while the complete design is estimated to be worth $50 million, making it the most expensive Fantasy Bra in the brand’s history.
Creating the piece required more than 1,000 hours of work from 15 artisans. Made from precious metals and diamonds rather than traditional fabric, the design was engineered to move with the body while maintaining its detailed structure.
Jenner completed the runway look with an iridescent white miniskirt, clear heels and oversized white feathered wings. Her mother, Kris Jenner, and actor Timothée Chalamet watched from the audience as she walked the runway.
The appearance also marked a new moment in the Fantasy Bra’s history. Jenner became the first celebrity who was not a Victoria’s Secret Angel to wear the famous design on the runway.
The Fantasy Bra tradition dates back to 1996, when model Claudia Schiffer wore the first version. Elsa Hosk was the last model to wear one before its return this year, appearing in the 2018 show.
By bringing back the Fantasy Bra through its collaboration with Jacob & Co., Victoria’s Secret combined runway fashion with high jewellery craftsmanship. Jenner’s debut became one of the major talking points of the 2026 show.
