Rwandan artist Pamaa has released the official music video for “Ayeeh,” a song that explores love, devotion and the fear of losing someone special.

The track takes a more emotional direction, with lyrics centered on a lover asking for their partner’s heart and describing how empty life would feel without them. The song gives Pamaa room to explore a romantic side of his music.

“Ayeeh” has also been associated with the “Kora challenge” on social media, with creators sharing dance and transition videos using the song. The challenge has reportedly attracted attention in Rwanda and Burundi, helping the track reach audiences beyond its original release.

The song was produced by MooneyPro, with engineering credits going to Frequency 40Hz and Makeristhebest. It was released under The Afroyard Entertainment imprint.

With the official video now available, listeners can experience “Ayeeh” through its visual presentation as Pamaa continues sharing his music with audiences in Rwanda and beyond.