Beyond 90 Initiative is an inspiring digital platform and community hub founded and hosted by celebrated former Amavubi national team goalkeeper, Kimenyi Yves. Driven by the tagline "where every story goes beyond 90," the channel serves as a dynamic audio-visual meeting point where sports, entertainment, talent, and deep real-life experiences collide.Leveraging Kimenyi’s decorated decade-long football career—which saw him rise from the Isonga Football Academy to play for Rwanda’s biggest clubs, including APR FC, Rayon Sports, Kiyovu Sports, and AS Kigali—the platform transcends ordinary sports commentary. Following a career-ending tibia injury that led to his official retirement from professional football in February 2026, Kimenyi transitioned his leadership from the pitch to the studio to build a fearless space dedicated to meaningful conversations, youth mentorship, and raw, untold human stories.Built to connect, educate, and elevate its audience, the platform is a premier destination for transformative narratives that look at life both during and long after the final whistle blows
