Arsenal midfielder Declan Rice features in Oakley Meta’s “We Go Again” campaign, which focuses on the drive to keep improving even after achieving success.
The campaign connects Rice’s approach to football with the message that winning should be a starting point for the next challenge, rather than a reason to relax. It uses the energy of Arsenal’s title celebrations and the team’s focus on future goals to deliver that message.
The campaign also highlights Oakley Meta smart glasses, which combine Oakley eyewear with Meta’s connected technology. The glasses include a built-in camera and hands-free features, allowing users to capture moments without holding a phone.
Rice has become an important figure in Arsenal’s midfield, making him a natural choice for a campaign built around commitment, ambition and performance.
The “We Go Again” message reflects the demands placed on professional athletes, who must keep working after major victories while preparing for new challenges. For Arsenal, that means turning the excitement of past achievements into motivation for the season ahead.
Through the campaign, Oakley Meta connects its eyewear technology with the mindset of an athlete who continues to push for more.
